In 2002 I was accepted to the Academy of Art University in San Francisco for Industrial Product design. I had designed a few amateur products in the past but didn’t realize what a dangerous practice it was until I started to get hands on with the professional side of it. I decide to pursue another path in multimedia. Although I didn’t continue with my classes, I did maintain a passion for products, specifically novelties. After working as a Graphic / Textile Designer at RedEnvelope and just around the time I started working at Gershoni Creative Agency, I decided to create this tiny arts novelty company. Not all the products I designed were carried through to completion but I had a great time coming up with abstract products that had no other purpose other then to entertain.Read More...